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Elemental LED Partners with Malmstrom White Lighting Services

Elemental LED Announces New Partnership with Sales Agency in Arkansas


Emeryville CA – Elemental LED, a leading U.S. based engineering and technology company that manufactures LED lighting solutions announced today a partnership with Malmstrom White Lighting Services that extends its Diode LED product brand into the state of Arkansas. Elemental LED and its manufacturing and wholesale division, Diode LED, provides a wide variety of superior quality linear, task, and accent LED lighting solutions for both commercial and residential applications.


Malmstrom White Co is headquartered in Little Rock, Arkansas with a regional office in Fayetteville. The company is focused on providing the best quality products and services to their customer base – specifiers, distributors, contractors, end users and national accounts.


“While searching for the right partner in Arkansas, Malmstrom White Co quickly became the obvious choice,” says Chris Le Blanc, Chief Revenue Officer and EVP. “Their excellent reputation and long standing customer relationships are a stand out in the region. The knowledge they exhibit in lighting design services, lighting products and controls make them a perfect fit for the Diode LED brand.”


“Diode LED has an extensive product portfolio of tape light with the broadest offerings of color options and high CRI,” states Doug Malmstrom, CEO of Malmstrom White Co. “This, along with their patented solutions such as the award winning SWITCHEX, will allow us to better serve our customers.”


About Malmstrom White Lighting Services:
Founded in 1976, Malmstrom White Lighting Services is committed to providing the best possible service and quality products to fulfill the needs of specifiers, distributors, contractors, end users, and national accounts. Our years of experience combined with our world-class manufacturers are valuable assets for lighting designers.


About Elemental LED:
Elemental LED is a leading U.S. based engineering and technology company that manufactures an extensive high-quality portfolio of lighting, power supplies, and controls. We specialize in superior linear, accent, and task LED lighting featuring unparalleled CRI and R values with flawless, and vibrant high-fidelity color rendering. We are proud to be America's largest provider of linear LED lighting, inspiring lighting professionals with our innovative technology, unmatched quality, and best-in-class customer experience.


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Media Contact
April Mitchell
Vice President, Marketing
Elemental LED

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