How to Achieve Maximum LED Display Light Effectiveness

LED Display LightsLearn the Fundamentals of Putting LED Display Lights to Work

Display LED lights are effective tools to create attractive shop window displays and to light display cases, while saving money on lighting costs and decreasing carbon emissions. Whether you are setting up your shop’s first display, new to display lighting, or are just upgrading old lights with LEDs and want to update the design, these simple suggestions will help you make sure that your display LED lighting achieves the maximum effect.

In general, you will need to consider all the details of your display space, of the store, and of the objects that will be in the display. For the purpose of this explanation we will discuss a shop display window, but the same general strategies apply to any retail display lighting. You will have to consider a number of variables at the same time, including the way you hope the display will generate more foot traffic – by creating an inviting mood, by showing off the products, or by suggesting a lifestyle that onlookers wish they had, for example – and the best lighting to fit the display space and for the items displayed, in terms of volume, color, and lighting design.

So the first step is to have an overall goal. That way, if you get bogged down in the details of choosing and installing display LED lights, you can always turn back to your goal and use that to refocus. A good way to continue from this point is to contact your display LED lighting supplier and get the specs of a few likely types of LED lights. Then you should use that information to visualize your display space, whether that means making drawings, using small items to build a rough mock-up, or just thinking about it. Consider angles, effects you’d like to create, and which lights you think may work best based on the following considerations.

In the example of a display window with mannequins and clothing, a significant amount of light may make sense, and it should be fairly dynamic without distracting from the clothing. LED light bars, recessed LED down lights, and some LED puck lights will work well in combination or by themselves to deliver the right volume of light. With these tools, highlighting important features on the mannequins should be easy. In this scenario, color lighting and more complex lighting design that uses other types of LED fixtures is not necessary, but with a more complex display-window layout or in a different type of display case they certainly could be useful.

It is also important to consider which light fixtures or housings will work best in the display. Different lighting options will make more sense in the space depending on if the fixtures would look appropriate if seen or if they should be hidden. LED light bars can be disguised on either side of the display window and when combined with ceiling-mounted down lights will provide a large volume of even lighting. Then the puck lights can be installed discreetly along the floor to create dynamic up-lighting.

Next, the practical matters must be attended to; think about wiring and power, and ease of adjustability. Because you probably know what lights you want to use at this point, this step is just a matter of making sure you have enough power for the display LED lights, which shouldn’t be a problem because they are so energy efficient. Be sure to consider how versatile or exchangeable your lighting choices are relative to how often and significantly your display may change.

The final and perhaps most important piece of advice is to pair as much planning as you can afford with as much patience as you can muster. The more thinking and research you do ahead of time, the fewer costly mistakes you’ll make with the purchase and installation of display LED lighting. The more patience you have during the process, the better you will be at dealing with surprises and difficulties as they come along, allowing you to create the perfect display lighting scheme.

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